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Channel Partner / Referral Agent Registration Policy

By registering as a Channel Partner/Referral Agent with DSR Group (the “Company”), you (“the Partner”) agree to the following terms:

1. Relationship & Authority

  • Partner acts as an independent referrer, not an employee, agent, or legal representative of DSR Group.
  • Partner has no authority to bind DSR Group into any contract or make promises on its behalf.

2. Information Accuracy

  • All details provided during registration must be true and complete.
  • DSR Group may reject or terminate registration if information is false.

3. Legal Compliance

  • Partner must comply with all laws, including RERA 2016 and local real estate regulations.
  • Partner is responsible for obtaining any required brokerage licenses.

4. Project Details & Marketing

  • All project information (pricing, plans, timelines) is subject to change by DSR Group.
  • Partner must only use official, latest marketing materials and RERA-approved disclosures provided by DSR Group.
  • Misrepresentation or use of unauthorized materials is strictly prohibited.

5. Client Registration & Commission

  • Clients must be registered in advance via DSR Group’s official channel partner portal/process before their first site visit.
  • Commission eligibility requires prior client registration and is subject to a separate Channel Partner Agreement.
  • Commission is payable only upon full receipt of payment from the customer and submission of required tax documents (GST, TDS, etc.).
  • DSR Group’s decision on client attribution and commission disputes is final.

6. Limitation of Liability

  • DSR Group is not liable for any loss of business, commission, or damages arising from this partnership.
  • No guarantee is provided regarding apartment sales or partner profitability.

7. Confidentiality

  • Partner must keep all business, customer, and pricing information of DSR Group confidential.

8. Termination

  • Either party may terminate the partnership with written notice.
  • DSR Group may terminate immediately for breach of this disclaimer.

9. Governing Law

  • This agreement is governed by Indian law.
  • Any disputes will be subject to the exclusive jurisdiction of courts in the city and state of DSR Group’s corporate office.

10. Digital Promotions & Online Conduct

  • All digital promotions must use only the latest approved marketing collaterals and RERA details provided by DSR Group.
  • Partner shall not make guarantees on appreciation, rental yields, or future amenities.
  • Digital advertisements must clearly disclose the Partner as an “Authorized Channel Partner for DSR Group.”

11. Landing Page & Microsite Guidelines

  • Any landing page or microsite requires prior written approval from DSR Group.
  • Partner is responsible for accuracy of content, links, and CTAs.
  • Design and content must comply with DSR Group branding guidelines.

12. Data Privacy & Lead Handling

  • Customer data must be handled in compliance with applicable data protection laws.
  • All leads must be submitted to DSR Group’s official system within 24 hours.
  • Customer data shall not be sold, shared, or misused.

13. Prohibited Digital Practices

  • Spam marketing or unsolicited bulk communication.
  • Click-fraud or deceptive advertising practices.
  • Using DSR Group brand or project names in domain names without permission.
  • Altering approved creative materials in a misleading manner.

14. Takedown & Rectification

  • DSR Group may request immediate takedown or modification of non-compliant content.
  • Partner must comply within 24 hours.